Hospitality Growth Assessment How Healthy Is Your Hospitality Business, Really? Take our complimentary Hospitality Growth Assessment to identify where your business is performing well, where opportunities are being missed, and where the biggest commercial gains could be made. 01Your Business Business name Location Website Instagram Google Business link Years in operation 02Vision Why did you start the business? Where would you like the business to be in three years? What would success look like over the next 12 months? 03Revenue Approximate annual revenue Select one Under Rp250m Rp250m–500m Rp500m–1bn Rp1bn–2bn Rp2bn+ Average customer spend Best-selling products or services Highest-margin products or services 04Customers Who are your main customers? Local residents Expats Domestic tourists International tourists Families Couples Corporate Other Which customer group is most valuable? Where do most customers come from? 05Positioning Why do customers choose you instead of a competitor? What do customers compliment most? What do customers come back for? If your business became famous for one thing, what would you want it to be? 06Marketing Which channels are active? Google Business Instagram Facebook TikTok Website SEO Email Paid ads What has worked best? What has not worked? 07Digital Scorecard Website12345 Google Business12345 Social Media12345 SEO12345 Content12345 1 = weak / not active. 5 = strong and performing well. 08Business Operations How many seats do you have? Average customers per day What are your busiest trading days and times? What are your quietest trading days and times? Which time of day generates the most revenue? If you could fill one quiet trading period, which would it be? Typical customer age range Select one Under 25 25–34 35–44 45–54 55+ Mixed ages Main menu price range Lowest-priced main dish Highest-priced main dish Which food delivery companies do you currently use? Approximately what percentage of revenue comes from food delivery? Select one None 1–10% 11–25% 26–50% More than 50% Are your delivery menus optimised for delivery? Select one Yes No Not sure Who are your three biggest competitors? Why would someone choose you instead of them? During your quietest trading periods, approximately how much unused capacity do you have? Select one Yes, easily Yes, but only at certain times No, seating is the limit No, kitchen capacity is the limit No, staffing is the limit Not sure 09Growth Priorities Which area would make the biggest difference over the next 12 months? Select one More customers Better quality customers Higher average spend More repeat customers Better profit margins Better online visibility Stronger brand More direct bookings Additional locations What is the biggest obstacle preventing growth? If you could change one thing about the business tomorrow, what would it be? Submit Assessment Thank you. Your Hospitality Growth Assessment has been received. We’ll review your business from a commercial and digital perspective and prepare your personalised Growth Assessment. This first version does not send data anywhere yet. Once the design is approved, the form can be connected to email, Google Sheets, a webhook or CRM.
