Biography
Nigel Simmonds is a British writer, editor, and creative strategist based in Bali, Indonesia. With more than three decades of experience in editorial production, brand storytelling, and creative direction, he is known for building high-impact narratives across luxury real estate, hospitality, lifestyle, and design sectors throughout Asia.
Nigel is the founder of Mr Content Asia, a Bali-based creative studio specialising in magazine production, brand and communication strategy, and premium content for high-end property and hospitality groups.
Career
Nigel began his career in the UK media industry before relocating to Southeast Asia, where he has worked extensively across publishing, creative direction, and editorial strategy. His experience includes producing editorial content for luxury lifestyle brands, architectural magazines, and destination marketing groups.
He has served as Editor-in-Chief for multiple publications and has been involved in the creation, writing, and production of numerous print and digital magazines. His work blends journalistic discipline with brand strategy, helping organisations articulate clear, confident identities.
Nigel is also involved in investor communications, ghostwriting, and long-form brand storytelling for developers, founders, and high-level executives.
Notable Work
Nigel is the author of the memoir Eating the Wind, a reflective narrative exploring life, transition, identity, and the human search for meaning. The book has been featured in multiple independent publications and creative platforms.
He has led the editorial and creative direction of magazines and brand publications for hotels, villa groups, lifestyle brands, and property developers across Bali and Southeast Asia.
Press & Media
Nigel’s work and career have been profiled or featured in:
- The Yak Magazine – Eating the Wind with Nigel Simmonds
- Deus Ex Machina – A Word for the Wise: Eating the Wind
- Mud Between Your Toes Podcast – Episode featuring Nigel Simmonds
- FABx Bali – Speaker profile highlighting Nigel’s editorial career
- WILD Magazine / Vaaraway Media – Editor-in-Chief profile (PDF feature)
These independent sources contribute to Nigel’s recognition as a writer and creative professional in Southeast Asia.
Areas of Expertise
- Editorial design & magazine production
- Brand strategy & communication
- Narrative development
- Luxury real estate & hospitality marketing
- Long-form writing & ghostwriting
- Creative direction
Affiliations
- Founder & Principal, Mr Content Asia
- Editor, writer, and creative strategist for hospitality, lifestyle, and property clients in Asia
Notable Projects
Nigel has contributed to the development of magazines, brand narratives, pitch decks, and investor communication materials for property developers, villa groups, lifestyle brands, and creative collectives across the region.
His portfolio spans print magazines, editorial campaigns, visual storytelling, and cross-platform brand communication.
Contact
For collaborations, editorial projects, or creative consulting:
Email: nigel@mrcontent.asia